How Shangri-La draws exceptional global candidates.
As global luxury hotel brand Shangri-La Hotels and Resorts grew, the company needed to be able to respond quickly to changing hiring needs while maintaining focus on its hallmarks of exceptional hospitality, serenity, and service. LinkedIn Career Pages helped Shangri-La build a compelling employer brand by highlighting its employees and their stories.
Finding talent in a competitive global market
As a growing enterprise with a prestigious reputation to uphold, Shangri-La needed to build a strong talent pipeline for both key management positions and seasonal roles all over the world. The HR team was tasked with establishing a consistent and unified employer brand to draw talent in an increasingly competitive marketplace, and then building a worldwide talent pipeline. To do so, Shangri-La needed a cohesive and centralized process that was versatile enough to operate in 24 countries or regions.
Showcasing life at Shangri-La
To build an authentic employer brand and differentiate itself from other luxury brands, Shangri-La enlisted employees to tell their stories and become the face of the brand. The company’s LinkedIn Career Page provides a platform for showcasing individual employees and sharing their stories. Spotlighting individual employees not only positions Shangri-La as an authentic brand, it also opens the door for potential candidates to connect with employees, making it easier for candidates to picture themselves as part of the Shangri-La brand.
Main product used:
More interest in job postings
After launching the employee-featured campaign on Shangri-La’s LinkedIn Career Page, the click-through rate on job postings is up 75%.
Increase in applications
After the new employer brand campaign launched, Shangri-La received more than 15,000 job applications per month, up 50% year over year.
More applicants via LinkedIn
The employee campaign highlighted on Shangri-La’s LinkedIn Career Page accounted for 15–20% of all new employees hired.
"LinkedIn is a great platform that enables us to really communicate our brand clearly and directly to potential candidates."
ABOUT SHANGRI-LA HOTELS AND RESORTS
Hong Kong–based Shangri-La Hotels and Resorts, one of the world’s premier hotel owners and operators, currently manages over 100 hotels globally in 76 destinations under the Shangri-La, Kerry, Hotel Jen, and Traders brands. Prominently positioned in Asia, the group has established its hallmark of “hospitality from the heart” over four decades in Asia Pacific, the Middle East, Europe, North America, and the Indian Ocean. The group has a substantial development pipeline with upcoming projects in Australia, Bahrain, mainland China, Cambodia, Indonesia, Malaysia, and Saudi Arabia.
No. OF EMPLOYEES:
Quarry Bay, Hong Kong