Ntiative

A strong brand drives success in a new market.

Two men wearing suits sitting across from each other at a cafe in deep conversation.

SUCCESS STORY

NTIATIVE continues to experience success, thanks to a strong employer brand. Original content shared on LinkedIn has helped NTIATIVE engage niche talent pools in IT and Computer Software. And the company’s LinkedIn Career Page creates even deeper engagement with current opportunities.

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25%

Reduction in cost per hire

50%

Less time spent searching for candidates

70%

Of new candidates sourced with LinkedIn

THE CHALLENGE

Establishing a unique employer brand

As a new player in an overcrowded market, NTIATIVE needed to stand out, while tapping into a whole new client base. And there were other concerns–including the need for speed and smooth collaboration among its recruiting consultants. As with any new venture, it was important to start strong and avoid any missteps that could delay progress.

THE SOLUTION

Engaging quality candidates with content

NTIATIVE knew it needed to build a strong employer brand to attract more candidates. The process began with the creation of original content. NTIATIVE launched "Ted Favourite Sundays," a weekly post on career advice, that engaged niche talent pools in IT and Computer Software. NTIATIVE also ran Recruitment Ads, driving traffic to its LinkedIn Career Page. And recruitment consultants each received a LinkedIn Recruiter license, to proactively search and contact niche talent.

Main product used:

LinkedIn Recruiter

Linkedin Recruitment Ads

LinkedIn Career Pages

THE RESULTS

Accessing different candidates

Recruitment consultants were empowered with a LinkedIn Recruiter license, allowing them access to both active and passive candidates.

Driving engagement and traffic

NTIATIVE invested in targeted jobs to engage quality IT talent, while driving traffic to its LinkedIn Career Page.

Using the power of original content

A strong employer brand was built with original content like “Ted Favourite Sundays,” a weekly post sharing career advice.

“LinkedIn is our go-to platform to identify, connect with, and hire quality IT talent, as well as build our employer brand.”

Sonny Van Assche

Managing Director
NTIATIVE

ABOUT Ntiative

NTIATIVE is a Kraków-based IT recruitment agency, specializing in mid- to senior-level positions in IT Infrastructure, Software Development, and Data Science. Our clients include local, regional, and international employers looking for the best talent in Poland. We want to bring excellence back to recruitment by connecting real professionals with great employers. Their interests are central in everything that we do.

INDUSTRY

Staffing & Recruiting

No. OF EMPLOYEES:

11–50 employees

HEADQUARTERS

Kraków, Małopolskie

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