Doubling job applicants by emphasizing employer brand.
Procore Technologies provides cloud-based construction software to clients globally. Since launch, this small business has become the most used construction software application on the planet, while experiencing nearly 300% increase in employee count in a short period of time. Procore built awareness for its brand and opportunities among a larger pool of talent with its LinkedIn Career Page, while LinkedIn Recruiter helped the company more easily recruit across Southern California.
Career Page views per month
Job applicants in one year
How to get big-city talent to a small town
As the business scaled, the Procore recruiting team was having difficulty finding talent with a background in technology, a passion for construction, and the desire to relocate to Carpinteria, California. The team needed to find a way to attract these highly sought-after candidates from bigger cities nearby, like Los Angeles and San Diego, to their small-town headquarters.
The big draw is the beautiful beach
Procore implemented LinkedIn Recruiter to reach and educate potential candidates, and enlisted employees as brand ambassadors to post pictures and stories showcasing the company’s culture on its LinkedIn Career Page. Over time, this employee voice translated to a bigger branding program on LinkedIn, where pictures of beautiful Carpinteria, friendly office dogs, and a beach view from the conference room told the story of life at Procore–turning the challenging location into a key selling point.
Main product used:
Bringing talent to the beach
With LinkedIn, Procore has successfully amplified its brand, attracting more of the right talent to Carpinteria, California.
Thriving with the right tools
Procore works with a complete set of tools to reach, attract, and recruit talent, successfully hiring for the skills and roles needed to help its business thrive.
Creating impact with investment
In just a year, Procore’s investments resulted in 2.2 times the company’s online followers, ultimately driving twice as many qualified applicants to open roles.
“We wanted our candidates to get a sense of who we were, no matter how they were interacting with us. LinkedIn was key in telling our story.”
ABOUT Procore Technologies
Procore Technologies, Inc. provides cloud-based construction software to clients across the globe. Using its award-winning suite of project management tools, hundreds of thousands of registered Procore users manage all types of construction projects including industrial plants, office buildings, apartment complexes, university facilities, retail centers, and more. Procore’s goal is to help construction professionals increase their project success by simplifying project management with powerful collaborative software.
No. OF EMPLOYEES: