How REED drew niche candidates to its training program.
The largest family-owned recruitment company in the world, REED’s vision is to deliver the best recruitment experience anywhere. To find consultants for expanding teams, REED wanted to recruit graduates to its training program. LinkedIn Sponsored Content and Pipeline Builder helped the firm reach, engage, and hire candidates in its target audience.
To build its consulting team, REED wanted to attract graduates to its three-year industry-leading program, the REED Graduate Training Scheme. So the company sought to create a strategy to promote its employer brand to engage the right candidates.
Targeting candidates with content
REED worked with LinkedIn to help promote its employer brand. To highlight the brand and build awareness among graduates, REED used intelligent targeting with Sponsored Content to promote jobs that include graduate training. Pipeline Builder made it easy for interested candidates to register interest. Meanwhile, targeted ads drove traffic to the REED LinkedIn Company Page, which provided information specifically for graduates and encouraged them to apply. REED recruiters then reached out to interested candidates from the leads generated.
Using LinkedIn to generate leads, direct engagement with candidates increased 42%.
Growth in hires via LinkedIn
Internal new hires found through LinkedIn grew 190%.
Record results in new hires
The employer branding program on LinkedIn resulted in 84 new hires in the first 9 months.
“We achieved success by using LinkedIn to consistently communicate the benefits of REED as an employer, get messages to the most relevant people, and giving them an easy path to show their interest.”
Chief HR Officer REED
REED is the biggest family run recruitment business in the world. REED is a specialist provider of permanent, contract, temporary, and outsourced recruitment solutions, assisting job seekers and employers for over 55 years.
Staffing & Recruiting
No. OF EMPLOYEES:
London, England UK
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