thyssenkrupp uses targeted content to deliver a strong candidate pipeline

A targeted approach

The team at thyssenkrupp turned to LinkedIn Media for help with building a strong candidate pipeline. Media content that would interest the specific target audience was made available using the customized Pipeline Builder landing page and personalized Sponsored Content. This content gave potential candidates an insight into what it would be like to work on a major engineering project for thyssenkrupp. ​

​Promptly and regularly optimizing the target audience based on demographic data from the campaign proved vital — information such as the professional experience and the interests of the candidates was taken into account. The targeted content sent out via LinkedIn had so many relevant candidates express their interest in the position so quickly that the campaign was closed early.