"The big win for us with Sponsored Updates is being able to engage those customers and prospects that we really believe are our heartland target audience."

Amanda Rendle

Global Head of Marketing, Commercial Banking and Global Banking and Markets, HSBC

Social media marketing case studies from our customers

Read our customers’ case studies on social media best practices to learn how you can
achieve success with LinkedIn’s marketing solutions.

  • ADP creates conversations between their subject-matter experts and Company Page followers.

  • The American Institute of CPAs builds community and membership with a LinkedIn Group.

  • Adobe shapes brand perceptions among marketing executives by delivering thought leadership in the LinkedIn feed.

  • Alteryx generates quality leads at a lower cost with LinkedIn Sponsored Updates.

  • AmeriFirst Home Mortgage increases leads and website traffic with LinkedIn Company Pages.

  • Aspect amplifies thought leadership content and brand awareness using Sponsored Updates.

  • athenahealth connects with executive prospects by delivering thought leadership content.

  • Driving awareness and high-quality leads with a targeted content marketing campaign.

  • LinkedIn Sponsored Updates drives 5x more social interaction for BT Financial.

  • Bislr uses Sponsored Updates to generate high-quality, high-value leads.

  • CPA Australia drives brand engagement and builds followers with Sponsored Updates.

  • Callaway Golf Raises Brand Awareness with “Hit the Links” API Campaign on LinkedIn.

  • Committing to content puts Capgemini ahead

  • Catavolt implements LinkedIn Autofill: sees increased data quality and decreased cost-per-conversion.

  • Cathay Pacific Airways uses precision targeting to reach business travelers to Asia.

  • Chevron engages with energy opinion leaders and policymakers on LinkedIn.

  • Citi delivers compelling content with LinkedIn Managed Groups.

  • Dell engages small and medium businesses in India with meaningful dialogue.

  • Eurex gains new growth platform with LinkedIn Company Page.

  • Fujitsu proves how engagement can act as a valuable channel for insight.

  • General Electric presents a vision to professionals and policymakers
    with LinkedIn.

  • GE Capital developed an active and engaged community on LinkedIn.

  • Thought leadership through building online communities.

  • Precise targeting results in high conversion into sales leads.

  • Hewlett-Packard builds emotional connections with followers on LinkedIn.

  • HSBC engages professionals with an international business and trade group.

  • One of the world’s largest commercial banks engages key business audiences with expert content.

  • Hearsay Social generates new business with a LinkedIn campaign.

  • HubSpot improves lead gen with thought leadership on Company Pages and Groups.

  • HubSpot uses Sponsored Updates to drive high-quality leads by promoting their best content and offers.

  • Jaguar South Africa gains insight into their customers while boosting their brand image.

  • Sharing targeted content through Sponsored Updates allowed Kinvey to significantly increase high-quality leads for their business.

  • Lenovo ignites new conversations with Sponsored Updates.

  • Lenovo reaches quality consumers and business professionals with targeted content on LinkedIn.

  • Reconnecting with valued graduates through LinkedIn Groups.

  • MarketShare builds sales pipeline with high-quality leads.

  • Mercedes-Benz USA gets more mileage from shareable content with Sponsored Updates from LinkedIn..

  • Microsoft acquires 2,500+ new members into the Australian Software Developer Community.

  • Microsoft reaches IT decision makers with LinkedIn Content Marketing Campaign.

  • Using Sponsored Updates, National Bank of Canada raises awareness of its brand and highlights community involvement.

  • Nissan raises global brand awareness with an influential audience using LinkedIn Sponsored Updates.

  • Oppenheimer increases exposure among financial advisors as a launch partner of LinkedIn iPad app.

  • Philips builds social engagement with LinkedIn Targeted Status Updates.

  • PricewaterhouseCoopers wins brand awareness with a LinkedIn API.

  • Queen’s School of Business attracts prospective students with insightful business content.

  • Samsung SDI achieves 7x higher ROI with LinkedIn targeted Display Ads and SlideShare.

  • Samsung SDI increases brand awareness of their B2B solutions by targeting expert audiences and achieves 7x ROI.

  • Service Brands International leverages Company Page engagement to improve overall online marketing effort.

  • Skillsoft uses Sponsored Updates to boost prospects’ knowledge of learning solutions and improve conversions.

  • Statoil builds on their profile as a trusted advisor and a thought leader through their Custom Group.

  • Stevens Institute of Technology raises awareness among graduate degree candidates.

  • Toshiba draws 160,000+ new customer prospects worldwide.

  • Travelscene acquires 1,000+ followers in 4 weeks.

  • UQ Business School uses Sponsored InMail and Sponsored Polls to target a business professionals audience.

  • Utah State University attracts quality graduate students with targeted LinkedIn campaign.

  • Van Heusen engages with fashionable professionals with an innovative LinkedIn marketing campaign.

  • Vestas targets decision makers with dynamically customized LinkedIn advertising.

  • VistaVu Solutions Finds its Audience with LinkedIn.

  • Volkswagen India’s innovative campaign inspires car recommendations.

  • Wipro impacts the right decision-makers with targeting, Partner Messages and Display Advertising.

  • Woodland generates over 100K impressions and 1,000 new ideas around the World Environment Day.

  • You Move Me drives quality leads and brand engagement for franchise opportunities.

  • Human connection brings Zurich’s expertise to life.

  • iYogi generates verifiable leads by targeting the right audience with LinkedIn Sponsored Updates.

  • Salesforce.com increases follower engagement with LinkedIn Targeted
    Status Updates.